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Become a Sponsor

Title Sponsor

Sears Canada is our overall Title Sponsor, and is proud to present the Sears National Kids Cancer Ride. Sears Canada is committed to assisting children with cancer as a major part of its overall focus on supporting children’s charities. Sears Canada’s alliance with the Coast to Coast Against Cancer Foundation will help raise awareness, funds and support for children with cancer and their families across Canada.  Sears Canada is a multi-channel retailer with a network of 196 corporate stores, 179 dealer stores, 61 home improvement showrooms, over 1,800 catalogue merchandise pick-up locations, 106 Sears Travel offices and a nationwide home maintenance, repair, and installation network. The Company also publishes Canada’s most extensive general merchandise catalogue and offers shopping online at

Platinum / Gold Level Sponsors

Marsh, the world's leading insurance broker and risk advisor, has more than 23,000 employees and provides advice and transactional capabilities to clients in more than 100 countries. Marsh Canada Limited has more than 1,100 colleagues in 13 cities across Canada. Marsh is a unit of Marsh & McLennan Companies, Inc. (MMC), a global professional services firm with approximately 52,000 employees and annual revenue exceeding $11 billion. MMC also is the parent company of Guy Carpenter, the risk and reinsurance specialist; Mercer, the provider of HR and related financial advice and services; Oliver Wyman, the management consultancy; and Kroll, the risk consulting firm. MMC's stock (ticker symbol: MMC) is listed on the New York, Chicago, and London stock exchanges. MMC's Web Site is

Marsh will be providing financial support as well as insurance brokerage and other risk management services for the Sears National Kids Cancer Ride. Visit us online:


All National Cyclists will be offered pre-event coaching, nutrition and conditioning seminars conducted by our sponsor, Can-Fit-Pro, world leaders in wellness, fitness instruction and certification. Working on-line or in person, a Can-Fit-Pro trainer will help cyclists of all abilities get to the start line prepared so they finish with a smile. All cyclists receive a Training Manual containing tips and techniques, as well as, discounts on fitness programs at a variety of clubs to help with preparation. Online at


New York Fries is a Canadian-owned retail chain specializing in premium quality, fresh-cut fries. In Canada, there are over 180 New York Fries stores in major shopping centres and movie theatres across the country, with an international presence in South Korea and Dubai, United Arab Emirates. In 2004, New York Fries became the first Canadian quick service company to switch their oil to a non-hydrogenated, trans fat free sunflower oil, further solidifying its’ position as a destination for those seeking a quality indulgence.

New York Fries is making a generous financial contribution and providing marketing and promotion support for the Sears National Kids Cancer Ride. Online at


CTVglobemedia Inc. is Canada's premier multimedia company which owns CTV Inc. and The Globe and Mail. CTV Inc. also owns radio stations across the country, and leading national specialty channels. CTV is Canada's largest private broadcaster, offers a wide range of quality news, sports, information, and entertainment programming. CTV has generously offered to produce and broadcast PSA (public service announcements) on its network across Canada. Visit us online at


SLH Transport is in the people business. People that have freight to move. People that move the freight. It’s a simple concept and one that the SLH team pride themselves on doing to their customer’s complete satisfaction. With facilities in key centres across Canada they have expanded operations to provide truckload and logistics services for their customers throughout Canada and the United States.

SLH Transport has generously provided trucking and transportation services for the Sears National Kids Cancer Ride. Online at


Dorel Industries is a global consumer products company engaged in the designing, manufacturing and marketing of a diverse portfolio of powerful consumer brands, sold through its Juvenile, Recreational/Leisure and Home Furnishings segments. Through its recent purchase of Cannondale Bicycle Corporation, a manufacturer of high performance bicycles, Dorel has generously donated 20 high end bicycles for National Riders on the Sears National Kids Cancer Ride. Online at


Silver Sponsors

Quebecor has now become a communications powerhouse. They deliver a full range of services to individual consumers: analog and digital broadcasting, cable and wireless telephone service, Internet access, publication of newspapers, magazines and books, and the distribution and retailing of CDs, books, magazines, DVDs and other cultural products. They are also equipped to meet the diverse expectations of their business and institutional customers, who come to Quebecor for effective advertising solutions that combine print, conventional and interactive television, and the Internet.

Quebecor has graciously donated the Sears National Kids Cancer Ride a range of printing and production services for our marketing and promotion requirements. Online at


Sugoi is a manufacturer of technical athletic apparel that blends performance and style. The heart of our design, testing, and manufacturing operations take place within the walls of our Vancouver facilities. In addition, we handle all of our own graphics services, including catalogues and ad design; we have an extensive inside sales team that supports specialty sports retailers in North America and Europe; and we run marketing programs such as event expos and team sponsorships. Recently, Sugoi has been honoured to be named Canada's Specialty Apparel Vendor of the Year by the Canadian Association of Specialty Running Stores.

We are pleased that Sugoi has agreed to be our exclusive apparel supplier for the Sears National Kids Cancer Ride, providing branded apparel for our National Riders and which will also be available for sale to others during the Event. Online at



An internationally recognized Canadian Law Firm, Bennett Jones is founded on the principles of professional excellence, integrity, respect, and independent thought. Our firm’s leadership position is reflected in the law we practice, the groundbreaking work we do, and the client relationships we have, as well as the quality of our people. Bennett Jones has agreed to be our Legal Sponsor and generously donated legal services and advice to the Sears National Kids Cancer Ride. Online at


Xplornet Internet Services is Canada’s largest rural broadband provider, with customers and dealers in every province and territory. Their aim is to bridge the urban/rural digital divide by ensuring that every Canadian, regardless of where they live, has access to broadband, thereby enabling them to compete effectively in the global economy and gain access essential government and educational services. Online at:


St. Joseph Media is Canada's largest privately owned consumer magazine publisher. St. Joseph Media provides readers with the best Canadian magazines and advertisers with the highest concentration of educated, affluent, urban readers. Our brands include award-winning titles such as Toronto Life, FASHION Magazine, Weddingbells, MARIAGE Québec, Canadian Family, Where Canada magazines, Ottawa Magazine, Quill & Quire and Books for Everybody. Online at


The Ajinomoto Group is a global food and amino acid powerhouse, with estimated worldwide sales totalling approximately $8 billion. One of Japan's best-known and most respected brand names, Ajinomoto is also the unrivalled leader in amino acid R&D, commanding an approximate 60% share of the global amino acid market. Ajinomoto's life-saving innovations with amino acids include the world's first formula for IV feeding. Online at


Now, athletes and fitness enthusiasts around the world are looking to Ajinomoto's renowned sports medicine expertise for the most effective and beneficial amino acid ingredients and sports performance products. Cyclists on the Sears National Kids Cancer Ride will be provided with Amino Vital Nutritional Products. Online at


Canadream is one of the largest Recreational Vehicle ("RV") Rental Companies in Canada, catering to the needs of both an International and local clientele who want to realize their dream of experiencing, up-close and personal, Canada's vast unspoiled natural landscape and its magnificent Natural Park system in the comfort of a motor home or the economy and convenience of a "Camper".

Canadream has generously offered the use of Recreational Vehicles to assist in the logistical requirements of the Sears National Kids Cancer Ride. Visit us at:



T4G Limited is a national consulting services company that uses The Intelligent Application of Technology TM to provide our customers with the right solutions to grow and support their organizations.

Our employees are community-oriented and most live and work in Vancouver, Toronto, Halifax, Fredericton, Saint John, Moncton and Halifax. T4G employees give their minds to our clients and their hearts to our communities. Over the past decade, T4G has grown from a small start-up company with a big heart into a bigger company with even bigger dreams. Business success has enabled T4G to step up its corporate social responsibility programs. More »


International Name Plate Supplies Limited (INPS) is the proud Safety Material and Sign Sponsor for the Sears National Kids Cancer Ride!!

INPS is a Canadian family owned Sign and Graphics Manufacturing Company in business since 1966. At INPS we design, manufacture and install quality institutional, industrial and commercial signage and graphic products. We further invite you to visit our website at

INPS worked with rider “Terry Hoddinott” in the past advocating the use of Braille institutional signage to remove barriers in hotels and public buildings for the blind. For this Coast to Coast ride, INPS is proud to directly sponsor team Terry Hoddinott and Carl Vancer. Along with a monetary donation, INPS will be providing reflective safety signage! This includes Vehicle magnets, custom Bike plates and Safety material kits for the riders!


Publisac is proud to sponsor the Sears National Kids Cancer Ride and has generously printed 500,000 media bags that will be distributed between June 16th and June 18th in selected areas along the ride in Quebec province.

Canadian Media Network (CMN) and Publisac are part of the Transcontinental Media Group. CMN offers an unaddressed, door-to-door turnkey distribution service and reaches 12.7 million homes (from Newfoundland to British Columbia) per week, simply and effectively.

Publisac distributes flyers in over 3 million households in Quebec every week. It offers six categories of products to enhance reach and better target customers. Find out more at




Significant Sponsors

Pedal is Canada’s leading national cycling magazine covering all aspects of the sport including the best biking destinations in Canada and around the world, national and international race reports, profiles of Canada’s top riders, new products, bike tests, annual Buyer’s Guide, calendar of events, valuable tips on maintenance, training, nutrition and much more - visit


Ever since Swiss Chalet fired up its first slow-roasting rotisserie oven, back in 1954, our delicious chicken, fresh cut fries, popular dipping sauce, and warm welcoming environment have been bringing Canadians back for more.

Swiss Chalet’s unique rotisserie chicken was inspired by a secret Swiss recipe. Today, the rotisserie – a large, open-flamed oven that slowly roasts the chicken in its own juices so it’s crispy on the outside and tender and juicy on the inside – is still at the heart of every Swiss Chalet. Online at:


As the Canadian subsidiary of Microsoft Corporation in Redmond, Washington, the company provides sales, marketing, consulting and local support services in French and English. Microsoft will be providing many of the software requirements for the Sears National Kids Cancer Ride, both before and during the event. Online at:


KONE is a leader in the global elevator and escalator business. We offer a comprehensive range of products and services including sales, manufacturing, installation, modernization and maintenance of elevators, escalators and autowalks. Being a pioneer in introduction of environmentally products, KONE has gained a worldwide recognition as an innovator and technological front-runner. Online at:


Xerox Corporation is the world's leading document management technology and services enterprise. A $17.6 billion company, Xerox provides the document industry's broadest portfolio of offerings. Xerox's services expertise is unmatched and includes helping businesses develop online document archives, records management tools, through to analyzing how employees can most efficiently share documents and knowledge in the office. We streamline and digitize document-driven processes with the control and security of a proven global document process outsourcer. We deliver highly measurable results for our clients each and every day. Working together, we help clients identify opportunities for true business transformation, create new sources of revenue, sustainability and improve their customer’s experience.

Xerox operations are guided by customer-focused and employee-centered core values -- such as environmental sustainability, citizenship, diversity and quality -- augmented by a passion for innovation, speed and adaptability. We are proud to support the Sears National Kids Cancer Ride. Please visit us at:


Since 1980 APM has provided construction and design-build services that include construction management, engineering and general contracting. Our principles of Service, Trust and Value are our foundation for the delivery of every aspect of your new building or renovation project. APM operates Canada-wide with offices in Charlottetown, Halifax, Toronto and Calgary providing construction services to a host of local, regional and national clients. Visit us online at:


Wilson display store fixtures









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