Sears Canada is our overall Title Sponsor, and is proud to present the Sears National Kids Cancer Ride. Sears Canada is committed to assisting children with cancer as a major part of its overall focus on supporting children’s charities. Sears Canada’s alliance with the Coast to Coast Against Cancer Foundation will help raise awareness, funds and support for children with cancer and their families across Canada.  Sears Canada is a multi-channel retailer with a network of 196 corporate stores, 179 dealer stores, 61 home improvement showrooms, over 1,800 catalogue merchandise pick-up locations, 106 Sears Travel offices and a nationwide home maintenance, repair, and installation network. The Company also publishes Canada’s most extensive general merchandise catalogue and offers shopping online at www.sears.ca.

Platinum Sponsors

MMC (Marsh & McLennan Companies) is the premier global professional services firm providing advice and solutions in risk, strategy and human capital. Through our market leading brands, colleagues in more than 100 countries help clients identify, plan for and respond to critical business issues and risks.
MMC will be providing financial support as well as insurance and other risk management services for the Sears National Kids Cancer Ride.

Founded in 1990, Equity Transfer & Trust Company is a Canadian transfer agent, serving approximately 500 public companies in a wide range of industries.  As a Platinum Level Sponsor, Equity Transfer and Trust has made a generous financial contribution to offset some of the operating costs of the event.

All National Cyclists will be offered pre-event coaching, nutrition and conditioning seminars conducted by our sponsor, Can-Fit-Pro, world leaders in wellness, fitness instruction and certification. Working on-line or in person, a Can-Fit-Pro trainer will help cyclists of all abilities get to the start line prepared so they finish with a smile. All cyclists receive a Training Manual containing tips and techniques, as well as, discounts on fitness programs at a variety of clubs to help with preparation.

Gold Level Sponsors

New York Fries is a Canadian-owned retail chain specializing in premium quality, fresh-cut fries. In Canada, there are over 180 New York Fries stores in major shopping centres and movie theatres across the country, with an international presence in South Korea and Dubai, United Arab Emirates. In 2004, New York Fries became the first Canadian quick service company to switch their oil to a non-hydrogenated, trans fat free sunflower oil, further solidifying its’ position as a destination for those seeking a quality indulgence.

New York Fries is making a generous financial contribution and providing marketing and promotion support for the Sears National Kids Cancer Ride.

CTVglobemedia Inc. is Canada’s premier multimedia company which owns CTV Inc. and The Globe and Mail. CTV Inc. also owns radio stations across the country, and leading national specialty channels. CTV is Canada’s largest private broadcaster, offers a wide range of quality news, sports, information, and entertainment programming.  CTV has generously offered to produce and broadcast PSA (public service announcements) on its network across Canada.

SLH Transport is in the people business. People that have freight to move. People that move the freight. It’s a simple concept and one that the SLH team pride themselves on doing to their customer’s complete satisfaction. With facilities in key centres across Canada they have expanded operations to provide truckload and logistics services for their customers throughout Canada and the United States.

SLH Transport has generously provided trucking and transportation services for the Sears National Kids Cancer Ride.

Silver Level Sponsors

Vizible is enabling a new kind of content experience, creating more meaningful connections between people and content. The visual and interactive nature of our content interface enables a better user experience by creating a more engaging and more personalized way to experience, collect and share all types of content, across devices. For more information about Vizible, please visit www.vizible.com.

Vizible is proud to support the Coast to Coast Kids Cancer Foundation and the Sears National Kids Cancer Ride. We applaud the efforts of the entire team, including Jeff Rushton, Vizible’s EVP and the Founder of Coast to Coast Against Cancer Foundation, for the tireless commitment to the cause of childhood cancer. Vizible is making a generous financial contribution as a Silver Sponsor for the Sears National Kids Cancer Ride.

Cityfone is an innovative telecommunications company committed to providing Canadians with high-quality, affordable cellular services and unbeatable customer support.

We believe strongly in simplicity, choice and value, backed by a team of knowledgeable and supportive customer service people. At Cityfone, each subscriber is a valued member of our extensive network. Take advantage of our great rates, friendly service, free shipping, and 30-day money back guarantee on phone purchases.


Located in Toronto, Ontario, Capital One Canada has offered Canadian consumers a range of competitive MasterCard® credit cards since 1996, when the company first introduced the Platinum MasterCard in Canada.
Capital One Canada is committed to the community and to helping youth at risk through our business and nonprofit partnerships and through the skills and dedication of our talented associates. We are proud to be supporting the Sears National Kids Cancer Ride and excited to host the Toronto entertainment event on June 13th.

Sugoi is a manufacturer of technical athletic apparel that blends performance and style. The heart of our design, testing, and manufacturing operations take place within the walls of our Vancouver facilities. In addition, we handle all of our own graphics services, including catalogues and ad design; we have an extensive inside sales team that supports specialty sports retailers in North America and Europe; and we run marketing programs such as event expos and team sponsorships.  Recently, Sugoi has been honoured to be named Canada’s Specialty Apparel Vendor of the Year by the Canadian Association of Specialty Running Stores.

We are pleased that Sugoi has agreed to be our exclusive apparel supplier for the Sears National Kids Cancer Ride, providing branded apparel for our National Riders and which will also be available for sale to others during the Event.

WestJet is Canada’s leading high-value low-fare airline offering scheduled service throughout its 47-city North American and Caribbean network. Named Canada’s most admired corporate culture in 2005, 2006 and 2007 WestJet pioneered high-value low-cost flying in Canada. With increased legroom and leather seats on its modern fleet of 73 Boeing Next-Generation 737 aircraft, and live seatback television provided by Bell ExpressVu, WestJet strives to be the number one choice for travellers. WestJet has donated air travel for our key volunteers supporting the Sears National Kids Cancer Ride, as well as discounted airfare for our National Riders.

ATS logo
ATS provides a single point of contact for comprehensive transportation and distribution service with unique expertise in maintaining constant ambient temperature. Their logistics capability will ensure that all of the event’s essential provisions reliably move across the country.

The Ajinomoto Group is a global food and amino acid powerhouse, with estimated worldwide sales totalling approximately $8 billion. One of Japan’s best-known and most respected brand names, Ajinomoto is also the unrivalled leader in amino acid R&D, commanding an approximate 60% share of the global amino acid market. Ajinomoto’s life-saving innovations with amino acids include the world’s first formula for IV feeding.

Now, athletes and fitness enthusiasts around the world are looking to Ajinomoto’s renowned sports medicine expertise for the most effective and beneficial amino acid ingredients and sports performance products.

Cyclists on the Sears National Kids Cancer Ride will be provided with Amino Vital Nutritional Products.

Canadream is one of the largest Recreational Vehicle ("RV") Rental Companies in Canada, catering to the needs of both an International and local clientele who want to realize their dream of experiencing, up-close and personal, Canada’s vast unspoiled natural landscape and its magnificent Natural Park system in the comfort of a motor home or the economy and convenience of a "Camper".

Canadream has generously offered the use of Recreational Vehicles to assist in the logistical requirements of the Sears National Kids Cancer Ride.

Dorel Industries is a global consumer products company engaged in the designing, manufacturing and marketing of a diverse portfolio of powerful consumer brands, sold through its Juvenile, Recreational/Leisure and Home Furnishings segments. Through its recent purchase of Cannondale Bicycle Corporation, a manufacturer of high performance bicycles, Dorel has generously donated 20 high end bicycles for National Riders on the Sears National Kids Cancer Ride.

BMW Group Canada, based in Whitby, Ontario, is a wholly-owned subsidiary of BMW AG and is responsible for the distribution of BMW luxury performance automobiles, Sports Activity Vehicles, Motorcycles, and MINI. BMW Group Financial Services Canada is a division of BMW Group Canada and offers retail financing and leasing programs on new and pre-owned BMW and MINI automobiles, as well as retail financing for new and pre-owned BMW Motorcycles. A total network of 40 BMW automobile retail centres, 19 BMW motorcycle retailers, and 25 MINI retailers represents the BMW Group across the country.

Significant Sponsors

Quebecor has now become a communications powerhouse. They deliver a full range of services to individual consumers: analog and digital broadcasting, cable and wireless telephone service, Internet access, publication of newspapers, magazines and books, and the distribution and retailing of CDs, books, magazines, DVDs and other cultural products. They are also equipped to meet the diverse expectations of their business and institutional customers, who come to Quebecor for effective advertising solutions that combine print, conventional and interactive television, and the Internet.

Quebecor has graciously donated the Sears National Kids Cancer Ride a range of printing and production services for our marketing and promotion requirements.

Hill & Knowlton Canada is the nation’s leading strategic communications consultancy, with a successful track record of providing high value public relations and public affairs support to companies, agencies, government ministries and organizations.  Hill and Knowlton have been providing the Sears National Kids Cancer Ride with strategic Public Relations and Media advice and guidance.

Pedal Magazine
Pedal is Canada’s leading national cycling magazine covering all aspects of the sport including the best biking destinations in Canada and around the world, national and international race reports, profiles of Canada’s top riders, new products, bike tests, annual Buyer’s Guide, calendar of events, valuable tips on maintenance, training, nutrition and much more - visit pedalmag.com.

TELUS is proud to support the Coast to Coast Kids Cancer Foundation by providing mobile aircards, data services and airtime for the riders and support staff. TELUS is a leading national telecommunications company in Canada, with $9.2 billion of annual revenue and 11.2 million customer connections including 5.6 million wireless subscribers, 4.4 million wireline network access lines and 1.2 million Internet subscribers. TELUS provides a wide range of communications products and services including data, Internet protocol (IP), voice, entertainment and video. In support of our philosophy to give where we live, TELUS, our team members and alumni have contributed $113 million to charitable and not-for-profit organizations and volunteered more than 2.1 million hours of service to local communities since 2000. Eight TELUS Community Boards across Canada lead our local philanthropic initiatives. For more information about TELUS, please visit telus.com. TELUS wishes to acknowledge Sierra Wireless for their generous contribution.

Sole provider of All Natural Fruit Smoothies to power the riders daily.

Arthur’s Fresh makes it easy for people to do themselves some good with our fresh, tasty,
completely natural concoctions. Think of our smoothies as your one healthy habit in a
complex and time starved daily routine.

Arthur’s Fresh was founded by when the 5th generation fruit farmer from Goderich, Ontario
and the son of Arthur John Bell decided to take the multi-generational family juice recipes to market.

His commitment to the land and making products naturally has been passed down
through the generations and shapes everything Arthur’s Fresh does.

So enjoy some fresh fruit in a bottle without added sugars, chemical additives or concentrates ===> Great Taste and Great Health! Available in the produce section of most stores you get your groceries from today.

An internationally recognized Canadian Law Firm, Bennett Jones is founded on the principles of professional excellence, integrity, respect, and independent thought.  Our firm’s leadership position is reflected in the law we practice, the groundbreaking work we do, and the client relationships we have, as well as the quality of our people.  Bennett Jones has agreed to be our Legal Sponsor and generously donated legal services and advice to the Sears National Kids Cancer Ride.

Other Key Sponsors

As the Canadian subsidiary of Microsoft Corporation in Redmond, Washington, the company provides sales, marketing, consulting and local support services in French and English.  Microsoft will be providing many of the software requirements for the Sears National Kids Cancer Ride, both before and during the event.

There are more then 60 different certified organic products carrying the Organic Meadow name: milk, half and half cream, whipping cream, yogurt, ice cream, cheese, sour cream, cream cheese, cottage cheese, butter, eggs and frozen vegetables.

Sanofi-aventis, a leading global pharmaceutical company, discovers, develops and distributes therapeutic solutions to improve the lives of everyone. Backed by a world-class R&D organization, the company is developing leading positions in several therapeutic areas: cardiology, thrombosis, oncology, metabolic disorders, the central nervous system, internal medicine and vaccines.

Sanofi-aventis is represented in Canada by the pharmaceutical company sanofi-aventis Canada Inc., based in Laval, Quebec, and by the vaccines company Sanofi Pasteur Limited, based in Toronto, Ontario. Together they employ more than 2,000 people across the country.

Audience Communications and Events

Jem is hand prepared using unprocessed ingredients in a healthy balance. There is no gluten or additives. Jem cookies are a scrumptious, slow food in a small package: naturally energizing, whether you’re riding across the
country, mid-afternoon at the office or climbing Mt. Kilimanjaro.

For more info see www.jemsbakeryinc.ca

One of the Leading Suppliers of Audio Visual Presentation Technology, Offering Services in Over 32 Cities Throughout North America.

From initial site inspection to on-site coordination, our team of professionals can be there to help ensure the effective communication of
your message. Working in partnership with you, we use our expertise and our state-of-the-art audio visual equipment to assist you in achieving
your messaging goals. AVW Telav has generously provided audio visual equipment for our event in Toronto on June 13 at Trinity Square. For
more information, go to www.avwtelav.com

The Owen Sound Transportation Company boasts an exceptional and lengthy sailing history across the northern Ontario waterways of Lake Huron and
Georgian Bay.

Tradition continues today, as the Canadian company successfully operates two ferry services on the Great Lakes. Since 1974, the MS Chi-Cheemaun
has made the northern crossing between Tobermory and South Baymouth, Manitoulin Island. Within the past decade, the M.V. Jiimaan has been
added to service passengers crossing Lake Erie between Pelee Island and the mainland. Owen Transportation has generously donated free transportation for the National Riders on the Chi-Cheemaun ferry.

Gamma-Dynacare is one of Canada’s largest and most respected providers of laboratory services and solutions. Our skilled and dedicated employees perform millions of tests each year in our state-of-the-art facilities, playing a key role in the treatment of patients and the prevention and diagnosis of disease. By living our mission of “Caring for People”, we positively impact the health and wellness of people across Canada and are a valuable contributor to the betterment of the overall healthcare system.