Become a Sponsor

Becoming a Corporate Sponsor demonstrates to your local business community, your customers and your suppliers a commitment to a meaningful and caring purpose and its positive, far-reaching impact on children and their families.Along with Sears Canada, the ride is organized by the Coast to Coast Against Cancer Foundation. The Foundation is dedicated to creating a series of high quality, physically challenging fundraising events that raise money and awareness for families and children affected by cancer. Leading by example, the Foundation’s principles are to inspire volunteerism and wellness to help raise needed funding for childhood cancer charities across Canada. The Foundation does not use professional fundraisers, inspires a high degree of volunteerism and through the support of corporate sponsors to cover event costs, is committed to direct 100% of the donations from individual Canadians directly to the charities we support. Working in partnership with Corporate Sponsors, Coast to Coast Against Cancer Foundation is committed to developing a sponsorship package that maximizes your overall sponsorship value, and responds to your specific goals and values.

As a Corporate Sponsor for the Sears National Kids Cancer Ride, we will provide sponsorship benefits that maximize the value of your brand and corporate philanthropic philosophy:

  1. Presentation of your brand in front of an influential, socially aware and highly receptive audience via:
    • Cycling and non-cycling apparel for participants, volunteers an supporters
    • Professional video documentary
    • Media zone at press stops in Vancouver, Edmonton, Calgary, Winnipeg, Thunder Bay, London, Toronto, Kingston, Ottawa, Montreal, Quebec City, Halifax
    • Extensive list of promotional materials distributed through Sears, bike retailers and health clubs across the country
    • Event banners/staging & vehicles
    • Event website ( presence and promotion
  2. National and local media, editorial and PR coverage in major cities across Canada
  3. Opportunity to have sponsorship ownership of key event elements (galas, route segments, rest stops, etc.)
  4. Interactive online programs (real-time tracking, blog, forum, video, news releases, etc.)

There are many creative ways that Corporate Sponsors can assist. Here are a few:

  1. Financial contributions to offset expense costs
  2. Provide volunteers
  3. Cover accommodations and evening events
  4. provide safety & emergency support
  5. provide required equipment and supplies required for the event such as food, Telecommunications & IT, food & catering (rest stop provisions), media & promotion, transportation (air and ground), printing and other event costs

For more information on sponsorship opportunities with the Sears National Kids Cancer Ride and the Coast to Coast Against Cancer Foundation, please contact:
Jeff Rushton at (416) 417-1473 or
Mike Smith at (416) 434-3465 or